Marketing Communication: New Approaches, Technologies, and Styles
by Allan J. Kimmel
ISBN 13: 9780199276950
Format: Illustrated (324 pages) Publisher: Oxford University Press, U.S.A. Published: 17 Nov 2005
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ETHIC ISSUES BEHAVL RESEARCH: A Survey
ISBN 13: 9781557863959
Format: Paperback (428 pages) Publisher: John Wiley & Sons Published: 04 Apr 1996
Word of Mouth and Social Media
by Allan J. Kimmel, Philip J. Kitchen
ISBN 13: 9780415743808
Format: Hardcover (176 pages) Publisher: Routledge Published: 09 Jul 2014
People and Products: Consumer Behavior and Product Design
ISBN 13: 9781138812253
Format: Illustrated (320 pages) Publisher: Routledge Published: 03 Mar 2015
ISBN 13: 9781138812246
Format: Illustrated (320 pages) Publisher: Routledge Published: 16 Mar 2015